Why can’t everyone’s bike be this cool? And why do fashion designers have to jump on the eco/sustainable bandwagon? From the Be Cycle webpage:
“As a cult object and symbol of a responsible attitude, cycling made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation. Meanwhile, fashion, luxury and design have established a real dialogue for several years with the creative and sustainable development, turning it more attractive.”
I guess the good side is that the proceeds will benefit ACT Responsible, a non profit dedicated to promoting environmental and social causes through responsible communication.