Raising the swish standard: Charity bikes

Be Cycle Peugeot fixed gears

Why can’t everyone’s bike be this cool? And why do fashion designers have to jump on the eco/sustainable bandwagon? From the Be Cycle webpage:

“As a cult object and symbol of a responsible attitude, cycling made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation. Meanwhile, fashion, luxury and design have established a real dialogue for several years with the creative and sustainable development, turning it more attractive.”

I guess the good side is that the proceeds will benefit ACT Responsible, a non profit dedicated to promoting environmental and social causes through responsible communication.

You can read more details at One Heart Channel, and if you speak French, check out the making of videos. See a complete photo gallery here. [From Craftzine]

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